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  4. October 10 (Totsukitooka) is Baby Day|43.1% mothers with babies living in Hokkaido are interested in baby rings.

Notice

October 10 (Totsukitooka) is Baby Day|43.1% mothers with babies living in Hokkaido are interested in baby rings.

〜64.1% who are interested in baby rings would like to try making them by hand~.

 (Head office: Sapporo, Hokkaido; Representative Director: Masato Kaketani), announces that it has conducted a survey of 174 mothers in Hokkaido with children under one year old regarding their awareness of handmade baby rings. The survey was conducted among 174 mothers of children under one year old living in Hokkaido.

 

■Survey Summary

■Survey Summary

Survey Summary: Attitude survey on handmade baby rings

Survey method: Internet survey planned by Research PR "Lisapey ®︎" provided by IDEATECH

Survey period: September 21, 2023 - October 3, 2023

Valid responses: 174 mothers with children under 1 year old living in Hokkaido

*Composition ratios are rounded to the first decimal place, so the total does not necessarily equal 100.

≪Terms and Conditions.

1 Please indicate the name of "Kobo Smith Sapporo" as the source of the information.

2 If used on a website, please place the following link as the source.

URL:https://sapporo-smith.jp/

43.1% are interested in giving a baby ring to their child.

 "Q1. Would you be interested in giving a 'baby ring' to your child?"(n=174) when asked,Very interested" was 13.81 TP3T and "Somewhat interested" was 29.31 TP3T.The answer was "yes.


Q1. Are you interested in giving a "baby ring" to your child?

Very interested: 13.81 TP3T

Somewhat interested: 29.31 TP3T

Not very interested: 20.71 TP3T

Not interested at all: 29.31 TP3T

Don't know/unable to answer: 6.91 TP3T

■More than 70% of respondents are interested in baby rings "because I think it will be a lifetime keepsake.

For those who answered "very interested" or "somewhat interested" in Q1,Q2. "Please tell us why you are interested in giving a 'baby ring' to your child."(n=75) when asked,70.71 TP3T for "Because I think it will be a lifetime keepsake," 48.01 TP3T for "Because I can express my gratitude for being born," and 40.01 TP3T for "Because I think it will be a good luck charm for my child.The answer was "yes.


Q2. Why are you interested in giving a "baby ring" to your child?

Because I think it will be a lifetime souvenir: 70.7%

Because I can express my gratitude for being born: 48.0%

Because I think it will be a good luck charm for my child: 40.0%

Because I think it will fulfill my wish that they grow up healthy: 30.7%

Because it remains as a form of love between parents and children: 29.3%

Because it can be worn for commemorative photos: 6.7%

Other: 2.7%

33 years old: Because I got it from my parents.

Don't know/unable to answer: 1.31 TP3T

■ "Because it will be the first gift from my parents" and "Because I have also received gifts from my parents".

For those who answered other than "don't know/unable to answer" in Q2,Q3. Please feel free to tell us any reason other than the one you answered in Q2 why you are interested in giving a "baby ring" to your child. (Free answer)"(n=74) when asked,It will be the first gift from my parents," or "I've received gifts from my parents before."We received 44 responses, including

<Free answers, excerpts

31 years old: I had seen it and was curious about it.

...30 years old: I want to give it to him when he is an adult.

...35: Because I have received gifts from my parents too.

. 39: Because I'm a girl.

37 years old: I want to give something special to my child.

...31: Because it will be the first present from my parents.

34 years old: See SNS, etc.

Design and price are the most important factors when choosing a baby ring.

For those who answered "very interested" or "somewhat interested" in Q1,Q4: What are the most important points in selecting a baby ring for your child? (Multiple answers)"(n=75) when asked,85.31 TP3T for "design," 56.01 TP3T for "price," and 37.31 TP3T for "materialThe answer was "yes.


Q4. What are the most important points in selecting a baby ring for your child? (Multiple answers)

Design: 85.3%

Price: 56.0%

Material: 37.3%

Quality: 29.3%

Originality: 21.3%

Aftercare: 21.3%

Support at creation: 16.0%

Delivery date: 6.7%

Other: 1.3%

36 years old: Matching wedding ring

Don't know/unable to answer: 2.71 TP3T

■Some people also emphasize points such as "birthstone" and "safety aspects.

For those who answered other than "don't know/unable to answer" in Q4,Q5. Other than the answers to Q4, what other points, if any, do you consider important when selecting a baby ring for your child? (Free answer)"(n=73) when asked,It's got a birthstone on it," or "It's a gift for a child, so it's safe."We received 33 responses, including

<Free answers, excerpts

35 years old: It has a birthstone on it.

. 28: How to store and decorate.

... 27: I want something that will remain beautiful as an adult.

37 years old: Safety aspects since it is a gift for a child.

■44.3% respondents would like to receive a baby ring

Q6. Would you like to receive a "baby ring?"(n=174) when asked,12.11 TP3T selected "agree very much" and 32.21 TP3T selected "agree somewhat.The answer was "yes.


Q6. Would you like to receive a "baby ring"?

Very much so: 12.1%

Somewhat agree: 32.21 TP3T

Not so much: 26.4%

Not at all: 25.91 TP3T

Don't know/unable to answer: 3.41 TP3T

■Reasons for wanting to receive a "baby ring": "To commemorate the birth of my child" was the most common reason, at 87.01 TP3T.

To those who answered "very much agree" or "somewhat agree" in Q6,Q7. Please tell us why you would like to receive a "baby ring. (Multiple answers)"(n=77) when asked,87.0% for "To commemorate the birth," 35.1% for "To feel close to my child at all times," and 22.1% for "To use as a labor or reward after the birth.The answer was "yes.


Q7. Why do you want to receive a "baby ring"? (Multiple answers)

To commemorate the birth: 87.0%

Because I can always feel close to my children: 35.1%

Because they want to use it as a labor or reward after giving birth: 22.1%

Because I can do my best in raising children in the future: 19.5%

Because it can be worn on anniversaries and at events: 11.7%

Other: 3.9%

33 years old: Because I want to give it to my child when he/she turns 20.

Don't know/unable to answer: 1.31 TP3T

62.3% want to receive a "baby ring" from their "partner.

To those who answered "very much agree" or "somewhat agree" in Q6,Q8. From whom would you like to receive a "baby ring?"(n=77) when asked,62.31 TP3T for "partners" and 18.21 TP3T for "parents.The answer was "yes.


Q8. Who would you like to receive a "baby ring" from?

Partner: 62.3%

Parents: 18.2%

Relative: 0.0%

Friend: 2.6%

・Grown children: 15.61 TP3T

None that apply: 1.3%

From ■64.1%, "I want to make baby rings by hand.

For those who answered "very interested" or "somewhat interested" in Q1,Q9. Would you like to make "baby rings" by hand?(n=75) when asked,18.81 TP3T selected "agree very much" and 45.31 TP3T selected "agree somewhat.The answer was "yes.


Q9. Would you like to make "baby rings" by hand?

Very much so: 18.8%

Somewhat agree: 45.31 TP3T

Not so much: 26.71 TP3T

Not at all: 9.3%

■Reasons for wanting to make baby rings by hand, 75.0% respondents answered, "Because it will create special memories.

To those who answered "very much agree" or "somewhat agree" in Q9,Q10. Why do you want to make baby rings by hand? (Multiple answers)"(n=48) when asked,75.01 TP3T for "Because it will create special memories," 54.21 TP3T for "Because it will be more heartfelt," and 41.71 TP3T for "Because it has originality not found in ready-made products.The answer was "yes.


Q10. Why do you want to make baby rings by hand? (Multiple answers)

Because it creates special memories: 75.0%

Because it will be more sincere: 54.2%

Because they have originality not found in ready-made products: 41.7%

Because I think they will take better care of me: 39.61 TP3T

Because you can definitely choose the material, size, and design: 16.7%

Because I enjoyed making engagement/wedding rings in the past: 6.2%

Others: 0.0%

Don't know/not able to answer: 0.0%

■ Summary

This time, we conducted an awareness survey on handmade baby rings among 174 mothers with children under one year old living in Hokkaido.

First, it was revealed that 43.1% are interested in giving a "baby ring" to their child. As for the reason for this, 70.7% respondents answered, "Because I think it will be a lifetime keepsake. When asked about the most important factor in choosing a baby ring, 85.31 TP3T said "design" was the most important factor, followed by "price" at 56.01 TP3T. The most common reason given by 44.3% respondents was "to commemorate the birth of my child" and "to feel closer to my child at all times. 62.3% respondents would like to receive a baby ring from their "partner. Furthermore, 64.11 TP3T wanted to make baby rings by hand, and 75.01 TP3T said they wanted to do so because it would create a special memory.

The survey revealed that interest in baby rings is growing among mothers living in Hokkaido. Many seem to want to create special memories through baby rings. Why not consider making a baby ring as a way to preserve the love you have for your newborn child?

About ■Kobo Smith Sapporo

The freedom and beauty that only Kobo Smith Sapporo can offer. Wedding and engagement rings are special, so we want to create the ideal design that reflects the couple's wishes. Our designers and skilled craftsmen will give shape to your ideals.

Sapporo Store

Address : Oenon Hokkaido BLD 1F, 10-1 Minami 2 Nishi, Chuo-ku, Sapporo, 060-0062, Japan

Hours: 10:00-19:00 (Late course 19:00-21:30)

Reservations : Reservations are required. Please make a reservation using the form below.

https://sapporo-smith.jp/reserve/

Access: 3-minute walk from Exit 3 of Nishi 11-chome Station on the Subway Tozai Line *Free parking available

URL :https://sapporo-smith.jp/

Keio Plaza Hotel Sapporo

Address : Keio Plaza Hotel Sapporo 1F, Kita 5 Nishi 7-2-1, Chuo-ku, Sapporo, Hokkaido 060-0005, Japan

Hours: 10:00-19:00 (Late course 18:30-20:00)

Reservations : Reservations are required. Please make a reservation using the form below.

https://sapporo-smith.jp/reserve/

Access: 5 min. walk from JR "Sapporo" station

URL :https://sapporo-smith.jp/

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