More than 60% of Generation Z living in Hokkaido are interested in "handmade experiences," with comments such as "It creates special memories" and "It will remain as an object.

～Pair rings" was selected the most by 53.8% of respondents as something they would like to make by hand with their partners.

(Location: Sapporo City, Hokkaido; CEO: Masato Kaketani; "Kobo Smith Sapporo") conducted a survey of 111 Gen Z (18-25 years old) couples living in Hokkaido who have a partner. The survey was conducted among 111 Generation Z (18-25 years old) residents in Hokkaido who have a partner.

■Survey Summary

■Survey Summary

Survey Summary: Attitude survey on handmade experiences for couples in Hokkaido
Survey method: Internet survey planned by Research PR "Lisapey ®︎" provided by IDEATECH
Survey period: March 10, 2023 - March 12, 2023
Valid responses: 111 Generation Z (18-25 years old) living in Hokkaido with a partner.
*Composition ratios are rounded to the first decimal place, so the total does not necessarily equal 100.

≪Terms and Conditions.
1 Please indicate the name of "Kobo Smith Sapporo Sapporo" as the source of the information.
2 If used on a website, please place the following link as the source.
URL:https://sapporo-smith.jp/

■Only 22.5% of Generation Z have had a "handmade experience" with a partner.

"Q1. Have you ever had a 'handmade experience' with your partner in Hokkaido?"(n=111) when asked,22.51 TP3T for "Yes" and 72.11 TP3T for "NoThe answer was "yes.

Q1. Have you ever had a "handmade experience" with your partner in Hokkaido?

There is: 22.5%
No: 72.1%
Don't know/unable to answer: 5.41 TP3T

65.0% of those who have not experienced "handmade experience" are interested in "handmade experience" with their partners.

For those who answered "no" in Q1,Q2. Are you interested in a "handmade experience" with your partner?(n=80) when asked,28.71 TP3T for "very much" and 36.31 TP3T for "somewhat.The answer was "yes.

Q2. Are you interested in a "handmade experience" with your partner?

Very much so: 28.71 TP3T
Slightly: 36.31 TP3T
Not much: 12.51 TP3T
Not at all: 17.51 TP3T
Don't know/unable to answer: 5.0%

Reasons for being interested in a "handmade experience" with a partner: "Because it creates special memories" was the most common reason at 75.0%.

For those who answered "very much" or "somewhat" in Q2,Q3. Why are you interested in a "handmade experience" with your partner? (Multiple answers)"(n=52) when asked,75.01 TP3T for "Because it will create special memories," 59.61 TP3T for "Because the memories will remain as objects," and 48.11 TP3T for "Because it will be a different date from the usual.The answer was "yes.

Q3. Why are you interested in a "handmade experience" with your partner? (Multiple answers)

Because it creates special memories: 75.0%
Because memories remain as objects: 59.61 TP3T
Because it is a different kind of date: 48.11 TP3T
Because it strengthens my bond with my partner: 40.4%
Because they have originality not found in ready-made products: 28.8%
Because it is likely to give them a sense of satisfaction that only handmade products can give: 23.1%
Other: 1.9%
Don't know/unable to answer: 1.91 TP3T

■Reasons for interest in "handmade experiences" with partners, such as "it's good to have something original in your hands" and "you can make a one-of-a-kind matching item.

For those who answered other than "don't know/unable to answer" in Q3,Q4. If you have any other reasons for being interested in a "handmade experience" with your partner other than those you answered in Q3, please feel free to tell us. (Free answer)"(n=51) when asked,Because it's nice to have something original" or "because it's a one-of-a-kind matching piece."We received 29 responses, including

<Free answers, excerpts
. 23: Because it's good to have something original in your hands.
26 years old: Because we can make a one-of-a-kind matching.
. 26: I'm glad that what we made together will remain.
. 22: Because I have had handmade experiences at other places.
Age 25: If we make something, we can look at that thing and remember each other for the rest of our lives.
. 26: I like to make things by hand.
...22: It's a memory that will last a lifetime.

Ideal time required for a "handmade experience" with a partner: 70% of respondents answered "less than 1.5 hours.

For those who answered "very much" or "somewhat" in Q2,Q5: What is the ideal amount of time required for a "handmade experience" with your partner?(n=52) when asked,32.71 TP3T for "30 minutes to less than 1 hour" and 42.31 TP3T for "1 hour to less than 1.5 hours.The answer was "yes.

Q5. What is the ideal time required for a "handmade experience" with your partner?

Less than 30 minutes: 0.0%
30 minutes to less than 1 hour: 32.71 TP3T
Less than 1 to 1.5 hours: 42.31 TP3T
Less than 1.5 to 2 hours: 11.51 TP3T
Less than 2 to 3 hours: 7.71 TP3T
More than 3 hours: 0.0%
Don't know/unable to answer: 5.81 TP3T

■About 70% of respondents answered that their ideal budget for a "handmade experience" with a partner is "less than 5,000 yen.

For those who answered "very much" or "somewhat" in Q2,Q6. What is your ideal budget for a "handmade experience" with your partner?(n=52) when asked,19.21 TP3T for "less than 3,000 yen" and 50.01 TP3T for "3,000 yen to 5,000 yen.The answer was "yes.

Q6. What is your ideal budget for a "handmade experience" with your partner?

Less than 3,000 yen: 19.21 TP3T
Less than 3,000 yen to 5,000 yen: 50.0%
Less than ¥5,000 to ¥8,000: 15.4%
8,000 yen to less than 10,000 yen: 13.5%
10,000 yen or more: 0.0%
Don't know/unable to answer: 1.91 TP3T

Pair rings" was the most popular handmade experience for 53.8% of respondents.

For those who answered "very much" or "somewhat" in Q2,Q7. What would you like to make with your partner in a handmade experience? (Multiple answers)"(n=52) when asked,53.81 TP3T for "pairing," 50.01 TP3T for "glasswork," and 44.21 TP3T for "ceramics."The answer was "yes.

Q7. What would you like to make by hand with your partner? (Multiple answers)

Pairing: 53.8%
Glasswork: 50.0%
Ceramics: 44.2%
Leather craft: 28.8%
Candle: 25.0%
Lamp: 23.1%
Other: 5.8%
Don't know/not able to answer: 0.0%

96.0% of respondents were satisfied with "handmade experiences" with their partners.

For those who answered "Yes" in Q1,"Q8. Please indicate your level of satisfaction with the "handmade experiences" you have had with your partner."(n=25) when asked,52.01 TP3T were "very satisfied" and 44.01 TP3T were "somewhat satisfied.The answer was "yes.

Q8. How satisfied are you with the "handmade experiences" you have had with your partner?

Very satisfied: 52.0%
Somewhat satisfied: 44.0%
Slightly dissatisfied: 4.0%
Very dissatisfied: 0.0%
Can't say either: 0.0%
Don't know/not able to answer: 0.0%

Pair rings" was the most popular handmade experience with a partner at 54.2%.

For those who answered "very satisfied" or "somewhat satisfied" in Q8,Q9. What did you make during your handmade experience with your partner? (Multiple answers)"(n=24) when asked,54.21 TP3T for "pairings," 33.31 TP3T for "glasswork," and 20.81 TP3T for "candles."The answer was "yes.

Q9. What did you make during your handmade experience with your partner? (Multiple answers)

Pairing: 54.2%
Glasswork: 33.3%
Candle: 20.8%
Ceramics: 12.5%
Leather craft: 4.2%
Lamp: 0.0%
Other: 8.3%
Don't know/not able to answer: 0.0%

Instagram" was the most popular source of information on handmade experiences, at 52.0%.

For those who answered "Yes" in Q1,Q10. How did you get information about handmade experiences? (Multiple answers)"(n=25) when asked,52.01 TP3T for "Instagram," 28.01 TP3T for "TV," and 20.01 TP3T for "YouTubeThe answer was "yes.

Q10. How did you get information about handmade experiences? (Multiple answers)

Instagram: 52.0%
TV: 28.0%
YouTube: 20.0%
Web media: 16.0%
Magazine: 12.0%
Twitter: 12.0%
TikTok: 12.0%
Radio: 8.0%
Flyer/DM: 8.0%
Review and summary site: 8.0%
Newspaper: 4.0%
Referred by an acquaintance: 4.0%
Book: 0.0%
SNS other than the above: 0.0%
Blog/note: 0.0%
Mail magazine: 0.0%
Other: 4.0%
Don't know/not able to answer: 0.0%

■ Summary

This time, we conducted a survey of 111 Generation Z (18-25 years old) living in Hokkaido who have a partner, to find out their awareness of handmade experiences for couples in Hokkaido.

More than half of the Generation Z respondents living in Hokkaido who had never experienced a "handmade experience" with their partner were interested in a "handmade experience" with their partner for reasons such as "it creates special memories" and "the memories remain as an object. Pair rings" was the most popular item that couples would like to try their hand at making, and "pair rings" was also the most popular item that couples have tried making with their partners in the past.

Handmade experiences allow you to create memories of "something original" or "one-of-a-kind matching" with your partner. How about making a pair of rings with your partner, which you can wear on your skin on a daily basis, to create a wonderful memory among the various handmade experiences?

■Pairing workshop Smith Sapporo

Free and beautiful rings made possible by Kobo Smith Sapporo.
Wedding and engagement rings are special.
We want to create an ideal design that is filled with the couple's thoughts and feelings.
Designers and skilled craftsmen,
We will give shape to your ideals.

https://sapporo-smith.jp/